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ShoZu Expands Mobile Video/Photo Uploading to Vox & LiveJournal, Adding Major Blogging Destinations to Web Partner Network

Enables Handset-to-Blog Image Transfer Plus Two-Way Blog Comments

SanFrancisco, 03 May 07 - ShoZu Inc. today announced the extension of its Share-It mobile video and photo uploading service to Vox (www.vox.com) and LiveJournal (www.livejournal.com), popular personal blogging services that are part of the Six Apart blogging family. ShoZu now supports more than two dozen online communities and other Web destinations, giving consumers far more options for handset-to-Web content transfer than any other uploading application.

LiveJournal is one of the largest online communities in the world, with more than 12 million personal journals created since the site was launched in 1999. Vox is a new service with rich blogging, social networking, and privilege-setting features designed to enable users to share their experiences with friends and family. Parent company Six Apart also hosts TypePad, another ShoZu upload option that is one of the largest paid blogging services in the world.

With these latest additions to the ShoZu ecosystem, users with ShoZu-enabled mobile phones can transmit images and videos taken with their camera phones directly to their Vox or LiveJournal blogs with one click. Both photos and video clips can be uploaded at full resolution at file sizes up to 4MB, offering a distinct advantage over lower-resolution Multimedia Messaging Service (MMS) image transfers that limit files to just 500K. Titles, tags and/or text can be attached during the initial upload or added at any later date with automatic attachment to the appropriate blog entry.

In addition, both Vox and LiveJournal users will soon be able to use ShoZu’s two-way messaging service to interact with their readers. Reader comments will be automatically forwarded to the phone, and user replies sent from the handset will be automatically posted back to the appropriate blog online. This marks the first time that ShoZu has enabled its two-way messaging capabilities on a blogging destination.

“Our TypePad service has been integrated with ShoZu for more than a year, and our users have appreciated how easy mobile blogging has become,” said Michael Sippey, VP of Product, Professional Division of Six Apart. “Equipping our Vox and LiveJournal bloggers with the same easy mobile upload capabilities will allow them to post an entry whenever the spirit or the image moves them, even if they are on the road.”

“One of the strengths of the ShoZu service is that we can offer consumers a wide range of upload choices with a single application installed on the handset. We therefore have established an impressive roadmap of partner integrations to continue broadening that choice,” said Bob Morgan, ShoZu Vice President, North America. “Vox and LiveJournal are an important part of that campaign, particularly for the growing community of people who express themselves through personal blogs.”

In addition to the three Six Apart blogging properties, ShoZu currently supports online communities such as YouTube, Flickr, Google Picasa, Buzznet, Kodak EasyShare Gallery, Webshots, Moblog.uk, Dada.net and Pikeo; personal blogging sites Google Blogger, Windows Live Spaces, Textamerica and WordPress; citizen-contributed photojournalism sites such as CNN, the BBC and Scoopt; and any FTP or email address.

ShoZu’s Share-It service enables customers to upload photos and video clips captured on their camera phones with fewer clicks, at higher resolution and to more Web destinations than any other method. Users also have the unique ability to add titles or tags after uploading, exchange comments between Web and phone, upload any image to multiple destinations without paying multiple data fees, and automatically add location tags for sites that support geotagging. Consumers can make phone calls or take more photos while an image is transferring, and transfers automatically resume from the point of failure in the event of a dropped connection.

ShoZu currently supports 166 Symbian, Java, Microsoft Windows Mobile-based and BREW devices available from multiple manufacturers. The service can also be used with select WiFi-enabled mobile phones such as the Nokia N80 in Europe and Dash in the U.S., enabling multimedia files to be routed over users’ home, office or WiFi connection (or AirPort connection for Mac users) rather than the cellular network to reduce data transport costs.

The ShoZu client software can be downloaded to supported handsets at no charge from www.shozu.com and will soon be pre-installed on select devices. The same software also powers ShoZu’s ZuCast media delivery service, enabling zero-click delivery of select videos, photos, music, games, news and other content directly to the mobile phone at the user’s request.

About ShoZu

ShoZu is a mobile media service that enables consumer and media companies to interact with customers on their mobile phones through fast, easy exchange of multimedia content and web-based services. The company’s patented technology allows consumers to download and upload photos, videos, music, text and other digital content to and from the handset without the need to open a mobile browser, wait for pages to load, interrupt phone calls, start over in the event of a dropped connection, or sync to a PC. Services include innovative ZuCasts that deliver content to the handset automatically, one-click uploading of camera phone images and video clips to community websites and other destinations, and a mobile advertising platform that provides non-intrusive and highly targeted ad delivery. For more information, visit www.shozu.com/aboutus.

For further press information, please contact:

Heather Kelly
S&S Public Relations, Inc.
719-634-8274
Email: heather@sspr.com

About Six Apart

Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate around the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart has grown into a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type publishing platform; the TypePad hosted blogging service; LiveJournal , an online community organized around personal journals; and Vox, a free blogging service for friends and families. For more information visit the Six Apart corporate web site at www.sixapart.com.

For further press information, please contact:

Jane Anderson
650-440-0450
Email: jane@sixapart.com