Provides Highly Targeted Experiences with Rich Media Options & User-Friendly Interface
Las Vegas (International CES), 08 Jan 07 - ShoZu Inc. today announced a breakthrough mobile advertising platform enabling media companies and brand advertisers to reach consumers on their handsets through a user-friendly experience that avoids the pitfalls of random push advertising or unwanted disruption of mobile data activities. Ads can be presented in diverse formats that leverage ShoZu’s ZuCast direct-to-handset content delivery service, offering an effective means of maximizing promotional opportunities in the mobile channel.
ShoZu Inc. today announced a breakthrough mobile advertising platform enabling media companies and brand advertisers to reach consumers on their handsets through a user-friendly experience that avoids the pitfalls of random push advertising or unwanted disruption of mobile data activities. Ads can be presented in diverse formats that leverage ShoZu’s ZuCast direct-to-handset content delivery service, offering an effective means of maximizing promotional opportunities in the mobile channel.
Key benefits include:
- A choice of ad formats, including static or Flash-based banner ads overlaying the ZuCast; images, videos or audio tracks embedded directly in the ZuCast; or separate splash screens with images or videos
- Calls to action, allowing sales of advertisers’ products and services to be driven directly from the handset by strategies including embedded click to call, click to order, click for a coupon code, send to a friend, subscribe to a new ZuCast channel, and options to view more information such as a pre-cached video, audio file or slide show.
- Non-intrusive ad delivery,since the ZuCasts that carry the ads are downloaded in the background while handsets are being used for other purposes.
- Precise targeting power, including the ability to tie ads to user interests according to their ZuCast choices and incorporate key variables such as age, gender, geographic location and ad response history.
- Detailed response tracking, with the ability to capture a wide range of ad view and response metrics that are not available with WAP or SMS-based mobile ad platforms to provide a means of measuring return on investment.
- Optional interfacing with popular ad serving engines,giving ZuCast partners an opportunity to share in ad revenues without having to create all ads in-house.
“The mobile phone clearly offers a compelling opportunity for brands to connect with their customers, but until now no one has offered the broad ad presentation options, precision targeting and user-friendly delivery mechanism required to take full advantage of this advertising channel,” said Jen Grenz, Global Partner Marketing Director for ShoZu. “Our ZuCast-based mobile advertising framework is fresh, flexible, multimedia-capable, tied directly to individual profiles and usage patterns, and unobtrusive to the user. No other vehicle like this exists today.”
ShoZu also works with media companies and brand advertisers, or their preferred mobile advertising service integrated with the ShoZu platform, to ensure optimal delivery of the right messaging to the right user.
In addition, ShoZu’s approach to mobile advertising offers revenue-sharing opportunities for handset manufacturers as well as revenue-generating opportunities for mobile operators struggling with the need to balance flat-rate data tariffs against heavy usage of media sharing and social networking sites. In some cases, ShoZu will work directly with carriers to implement ad-funded delivery of carrier on-deck content to help create incremental revenue streams both from advertising charges and from increased data usage associated with ZuCast subscriptions.
“The power of ShoZu as a mobile advertising medium applies not only to advertisers of every size and in every industry but also to the entire mobile ecosystem,” said Mark Bole, ShoZu CEO. “Whether you’re a retail brand, publisher, broadcaster, music label, content aggregator, game company or in any other business that sells to consumers, ShoZu offers an array of seamless, creative and discreet strategies for reaching your customers over the air.”
About ShoZu
ShoZu is a mobile media service that enables consumer and media companies to interact with customers on their mobile phones through fast, easy exchange of multimedia content and web-based services. The company’s patented technology allows consumers to download and upload photos, videos, music, text and other digital content to and from the handset without the need to open a mobile browser, wait for pages to load, interrupt phone calls, start over in the event of a dropped connection, or sync to a PC. Services include innovative ZuCasts that deliver content to the handset automatically, one-click uploading of camera phone images and video clips to community websites and other destinations, and two-way mobile-to-web messaging and interactivity. For more information, visit www.shozu.com/AboutUs.
