Allure Editors Will Post Images in Near-Real Time
San Francisco, CA, 07 Sep 06 - ShoZu Inc. announced today that editors from Allure Magazine will be creating a near-real time photo/video blog from Fashion Week events in New York, Milan and Paris using camera phones equipped with ShoZu’s one-click image uploading technology. Photos and video clips snapped with the phones will be instantly beamed to the blog via ShoZu’s service along with the editors’ descriptive tags, providing exclusive backstage looks at the personalities and pressures behind the spring 2007 collections.
Going live this week at http://allurebackstage.com
, the blog will report from New York Fashion Week from September 8-15 as well as the Women’s Ready To Wear shows in Milan and Paris from September 23-October 1 and October 1-9, respectively. The events will showcase a Who’s Who of designers ranging from Karl Lagerfeld, Vera Wang and Donatella Versace to Michael Kors, Muicca Prada and Carolina Herrera.
Allure Magazine¹s fashion and beauty insiders will be posting up-to-the-minute diaries on their adventures with celebrities, designers, industry icons, and the beautiful people at the runway shows in all three cities, providing a perspective on the fashion world that is not usually available to those outside the industry.
“Women want to know about fashion trends, but the real excitement is backstage – the designers, the models, the spectacle and the celebrities as well as the stumbles and the intrigue,” said Marie Jones, spokeswoman for Allure Magazine. “By partnering with ShoZu, we can take fans exclusively backstage with us for an up-close-and-personal look as it happens. You'll see it at Allure before you see it anywhere else.”
The Allure blog is the latest in a series of ShoZu projects providing instant documentation of major media and entertainment events through collaboration with event sponsors or other partners. ShoZu has also enabled mobile photo and video blog coverage of the 50-day 2006 Vans Warped Tour® this past summer, the SXSW music/film/interactive conference in Texas in March, and the U.S. debut of Australia’s The Veronicas in New York in February.
“This project is another example of how our ‘shoot, click and share’ capabilities can be used to extend the user-generated content movement into new areas,” said Jen Grenz, Global Partner Marketing Director for ShoZu. “Whether you’re sending family photos from your camera phone to your favorite photo sharing community or posting video clips of a concert to a blog created for that performer’s fans, ShoZu is the fastest and easiest way to get there.”
ShoZu’s free image uploading application allows camera phone owners to send photos and video clips directly from their handsets without transferring the files to a PC and without the complex commands, loss of image quality, or interruption of other activities associated with wireless email, MMS messaging or other uploading methods. Users can make phone calls or take more photos while an image is transferring, and the service automatically resumes from the point of failure in the event of a dropped connection rather than forcing users to start over.
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