One-Click Image Uploading from ShoZu-ready camera phones to Dada.net community

Rome, 18 Oct 06 - Dada S.p.A. and ShoZu Inc. announced today that users of ShoZu’s free one-click image uploading service can now transmit pictures and videos directly from supported camera phones to their accounts on Dada.net , the online entertainment community with over 7 million users worldwide.

ShoZu , the leading provider of mobile media solutions for cell phones, is the only option on the market that allows users to send and receive media content from a handset without waiting for pages to load, interrupting phone calls, starting over in the event of a dropped connection, or synching to a PC, thus eliminating the frustration and costs associated with image sharing on the mobile Internet. ShoZu is also 33% cheaper than email, faster and safer.

To share photos and videos, users simply sign up for a free account on www.shozu.com , select the Dada.net platform and download the software onto their mobile phone. They can add titles, descriptions and tags to their photos and video and view visitors’ comments directly from their phones, without even starting a computer. Many modern mobile phones come with pre-installed ShoZu software.

The Dada-ShoZu partnership adds to the dozens of web destinations to which ShoZu users can upload photos and videos captured on their handsets, from on-line sharing communities such as YouTube, Buzznet, Flickr, Kodak EasyShare Gallery, Textamerica and Webshots; personal blog sites such as Blogger, Typepad and Wordpress; any MetaWeblog-enabled blog; and citizen-contributed photo galleries like CNN, the BBC and Scoopt.

"Both Italy and broader Europe are leading the market for innovation in the area of user-generated content, social networking and digital media.” states ShoZu CEO, Mark Bole. “ShoZu is excited to partner with Dada to allow users to experience their social web lives from the mobile phone."

“The integration of ShoZu within the Dada.net community”, asserts Dada President, Paolo Barberis , “is perfectly in line with the mission of Dada: achieving the complete convergence between web and mobile and offering everyone, anytime and anywhere, the freedom to share, discover and express themselves through the net.”

About ShoZu

ShoZu is a mobile media service enabling consumer and media brands to connect with their consumers by mobile phone, driving increased usage of web-based services and media by seamlessly bridging the mobile subscriber to the online world. The company’s patented technology allows consumers to download and upload photos, videos, music, podcasts, text and other digital content without the need to open a mobile phone browser, wait for pages to load, interrupt phone calls, start over in the event of a dropped connection, or sync to a PC. Services include innovative ZuCasts that deliver content to the handset automatically, one-click uploading of camera phone images and video clips to community websites and other destinations, and two-way mobile-to-web messaging and interactivity. For more information, visit www.shozu.com/AboutUs.

For further information on ShoZu, please contact:

About Dada

Dada S.p.A. (dada.dada.net ) is a leading international player in the web and mobile community & entertainment sector. Dada is listed on the Milan Stock Exchange on the STAR segment (DA.MI) and includes the RCS group (which holds approximately 44.2%) among its shareholders, in addition to the management and founding shareholders with approximately 14.6% of the share capital.

The Dada offer aimed at the final customer - through Dada.net (www.dada.net ) and the brands Life.dada.net , Mobi.dada.net and Love.dada.net - is characterised by a rich range of Community and Entertainment fee-based products and services to entertain, educate and communicate, and are accessible via web and mobile - through the SMS/MMS channel and the presence of the micro-portals of the main mobile phone operators. In addition to Italy, Dada operates in the USA, Germany, Spain, Portugal, the United Kingdom, France, Belgium, Austria, China, Brazil and Australia.

Included in the Dada group is also Register.it S.p.A., leader in Italy in the management of the internet presence of individuals and companies.

For further information on Dada, please contact: