Cognima Snap powered solution effortlessly transfers images and video clips from camera-phones to the Tango Snap web album

Luxembourg and UK, 21 Mar 05 - Tango, Luxembourg’s leading mobile operator, today announced it has been working with Cognima, the effortless mobile imaging company, to launch a new camera-phone service, Tango Snap™. The service, which goes live today, will allow Tango subscribers to store and share photos and video clips.

Tango subscribers can sign up for Tango Snap at www.tango.lu

Customers can upload photos and video clips taken on camera-phones with a single key press to the Tango Snap web album where they will be able to store and share them with friends and family. Users will be charged the normal Tango MMS picture messaging rates to upload photos and videos to the service.

Cognima’s photo upload solution, Cognima Snap™, provides the technology to effortlessly upload images of any size, and at full resolution, from camera-phones to the Tango Snap web album with a single key press on the phone. Cognima Snap also powers the Tango Snap web album itself.

Selected Tango phones will be pre-installed with the Tango Snap service. Other phones can be connected to the service by downloading the Tango Snap phone software over the air from the Tango web site.

‘We want to make sharing and storing photos and videos from camera-phones an effortless, single key-press, experience,’ said Alex Zivoder, CEO of Tango. ‘Cognima Snap is the key technology that enables the Tango Snap service to achieve this ease of use. We think that this huge improvement in user experience over other methods for saving and sharing camera phone images will drive significant photo messaging volumes.’

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About Cognima

Cognima is the effortless mobile imaging company.

Our primary product, Cognima Snap™, enables upload of photos and video clips from camera-phones to network servers, with a single key-press, where they can be printed, shared and stored.

Cognima has focussed on creating an effortless user experience for Cognima Snap. We believe the user experience is the key to unlocking the huge potential created from the convergence of the mobile and imaging industries. Cognima Snap is being used by mobile network operators, online photo portals, printer manufacturers and retail photo finishing companies.

Cognima Snap powers the effortless photo upload of two imaging services today:

• Bonusprint in the UK: Bonusprint Mobile
  www.bonusprintmobile.co.uk
• OurPictures in the USA: OurPictures Mobile
  www.ourpictures.com

Several other customers will launch Cognima Snap powered services in the next few months.

Cognima’s patented data replication technology also allows personalised content such as web pages, photos, ringtones, and music and data services to be downloaded invisibly to mobile phones. The technology can also be used to keep all user’s personal phone data backed-up invisibly without users needing to press any buttons.

Cognima is a privately held company based in London founded by Simon East, previously VP of Technology, Symbian, in 2001.

Cognima’s website is www.cognima.com