4 How we share your personal information with third parties

We require and store information about you to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, SMS, phone, or mail.

ShoZu will not sell, rent, share or otherwise disclose your personal information to third parties for commercial purposes. This includes any phone contacts or email addresses that we hold in your account.

We may use third parties to perform business support functions on our behalf (such as sending email messages, conducting market research, analyzing data). These third parties have access to your personal information to the extent necessary to perform their functions and are not permitted to use it for other purposes.

We may also incorporate advertising into our services which may be specifically targeting at you based upon you internet use or use of the ShoZu service, but we will not disclose any additional information such as your personal detail to those 3rd parties except based on your use of the service as set out above.

If you participate in Zu Fighter, ShoZu's frequent user programme, we may display your username on the Zu Fighter leader board on our website.

If ShoZu enters into a joint venture with or is sold to or merged with another business entity, we may disclose your personal information to our business partners or owners.

We may disclose your personal information to third parties if required to do so to comply with legal process or requirements, or to protect the rights, property or personal safety of others, including in the interests of fraud detection and prevention and credit risk reduction or abuses of the ShoZu service.

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